Featured SaaS Product GoHighLevel: How to Replace 7 Business Tools With GoHighLevel
Written by Erwin Castro — Founder & Editor, The CODEW
Most small businesses are paying for 7+ separate SaaS tools that GoHighLevel replaces entirely — for just $97/month. Here's the full breakdown
HighLevel is the AI-powered operating system powering the growth of businesses around the world. All the tools you need to capture, nurture and close new leads into bookings, sales, reviews and repeat customers is here!
Here's a question worth asking: how many SaaS tools is your business currently paying for? If you're like most small and medium businesses, the answer is somewhere between five and ten — each with its own login, its own monthly invoice, and its own learning curve. A CRM here. An email platform there. A funnel builder, a scheduling tool, an SMS service. It adds up faster than most business owners realize. GoHighLevel was built specifically to solve that problem.
Launched in 2018 and now serving over 1.5 million businesses worldwide, GoHighLevel (GHL) is an all-in-one sales and marketing platform designed to consolidate your entire customer acquisition and retention stack under one roof. The pitch is simple: stop paying for seven separate tools and start running everything from one dashboard — for $97 a month.
Here's a breakdown of exactly which tools GoHighLevel replaces, what each one costs on its own, and how much you can realistically save by making the switch.
The math
Your Current Stack vs. GoHighLevel
Below is what the average SMB spends when buying these tools separately — compared to running all of them inside GoHighLevel.
| Tool You're Replacing | Typical Tool | Avg. Monthly Cost | GHL Cost | You Save |
|---|---|---|---|---|
| CRM | HubSpot Starter | $50/mo | Included | $50 |
| Email Marketing | ActiveCampaign | $49/mo | Included* | $49 |
| Funnel Builder | ClickFunnels | $147/mo | Included | $147 |
| Appointment Scheduling | Calendly Pro | $16/mo | Included | $16 |
| SMS Marketing | Twilio / SimpleTexting | $30/mo | Included* | $30 |
| Reputation Management | BirdEye / Podium | $299/mo | Included | $299 |
| Course / Membership Hosting | Kajabi | $119/mo | Included | $119 |
| TOTAL | 7 separate tools | $710/mo | $97/mo | $613/mo saved |
* Note on usage-based costs: Email sends and SMS messages in GoHighLevel are billed separately at very low per-use rates (email ~$0.68 per 1,000 sends, SMS ~$0.0079 per segment). For most SMBs, this adds $15–$30/month on top of the base plan — still far cheaper than standalone tools.
Tool-by-tool breakdown
The 7 Tools GoHighLevel Replaces
Here's exactly what GoHighLevel does in place of each tool — and why it's good enough for most SMBs.
HubSpot CRM
$50–$800+/mo
Replaced by
→
GHL CRM
Contacts, pipelines, tasks
GoHighLevel includes a fully-featured CRM with contact management, pipeline visualization, custom fields, tags, activity history, and smart lists. For most service businesses and agencies, it covers everything HubSpot's Starter plan does — without the steep price jump as your contact list grows. HubSpot charges per marketing contact; GHL does not.
ActiveCampaign
$49–$149/mo
Replaced by
→
GHL Email Automation
Sequences, broadcasts, triggers
GHL's email marketing suite supports automated drip sequences, one-time broadcast campaigns, behavioral triggers, and A/B testing. It's not as advanced as ActiveCampaign's deepest segmentation features, but it handles 80–90% of what most SMBs actually need — and it's integrated directly into the CRM, so you stop fighting data sync issues between two platforms.
ClickFunnels
$97–$297/mo
Replaced by
→
GHL Funnel Builder
Pages, funnels, forms, upsells
GoHighLevel's drag-and-drop funnel and website builder lets you create landing pages, multi-step sales funnels, upsell flows, and embedded booking forms — without any third-party tool. In 2026, it even includes an AI-powered page builder that generates complete funnel pages from a text prompt, including copy and layout. For many businesses, this alone justifies switching from ClickFunnels.
Calendly Pro
$16–$20/mo
Replaced by
→
GHL Scheduling
Calendars, reminders, round-robin
GHL's built-in appointment scheduling system syncs with Google and Outlook calendars, supports round-robin assignment for teams, sends automated confirmation and reminder sequences via SMS and email, and embeds directly into your funnels and website. When a prospect books a call, the CRM record updates automatically — something Calendly can't do natively without a paid Zapier workflow.
Twilio / SimpleTexting
$20–$80/mo
Replaced by
→
GHL SMS + Missed Call Text-Back
2-way SMS, voicemail drops
GHL includes a built-in phone system with two-way SMS, call tracking, voicemail drops, and one of its most popular features: missed call text-back. When a customer calls and you don't answer, GHL automatically fires a text message — preventing lost leads without any manual effort. SMS usage is billed per-segment at low rates, but the infrastructure replaces a standalone Twilio account entirely.
BirdEye / Podium
$299–$399/mo
Replaced by
→
GHL Reputation Management
Review requests, monitoring
GoHighLevel automates Google and Facebook review requests via SMS and email after every transaction or appointment. This is where the biggest dollar savings are: BirdEye and Podium charge $299–$400/month for reputation management that GHL includes in its base plan. For local service businesses — dentists, gyms, law firms, contractors — this feature alone pays for GoHighLevel many times over.
Kajabi
$119–$399/mo
Replaced by
→
GHL Course & Membership Builder
Courses, memberships, certificates
GHL's course builder supports drip content, quizzes, certificates, and gated membership areas — all on every plan including the $97/month Starter. It won't replace Kajabi for a business where the course is the product, but for coaches, consultants, and agencies who want to offer a supplemental training resource or onboarding course alongside their core service, GHL eliminates the need for a separate Kajabi subscription entirely.
Is it right for you?
Who Should (and Shouldn't) Switch
GoHighLevel is a powerful platform, but it's not a one-size-fits-all solution. Here's a clear-eyed look at who benefits most — and who might be better served by dedicated tools.
✓ Great Fit For
✗ May Not Be the Best Fit
Honest caveat: GoHighLevel has a real learning curve. Configuring automations, funnels, and pipelines correctly takes time, and the platform rewards businesses that invest in the initial setup. Many users recommend budgeting 2–4 weeks for onboarding, or hiring a GoHighLevel consultant to build your initial workflows.
What it costs
GoHighLevel Pricing in 2026
GoHighLevel offers three plans. For most SMBs, the Starter plan at $97/month covers everything discussed in this article. The Unlimited plan at $297/month adds unlimited sub-accounts — relevant for agencies managing multiple clients.
14-day free trial available — GoHighLevel offers a full-access free trial with no credit card required, giving you enough time to build your first funnel, set up your CRM, and test the automations before committing. Annual billing drops the Starter plan to approximately $80/month, saving two months' worth of fees.
Ready to Cut Your Tool Stack?
Start your 30-day free trial of GoHighLevel and see how much of your current stack it replaces in the first week.
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Featured SaaS Product GoHighLevel: How to Replace 7 Business Tools With GoHighLevel
Reviewed by Erwin Castro
on
Wednesday, June 17, 2026
Rating:
Reviewed by Erwin Castro
on
Wednesday, June 17, 2026
Rating:
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