2024 State of B2B Content Consumption and Demand Report, Content Marketing World Edition
Publisher: NetLine
Powered by 6.2 million first-party content registrations, NetLine's flagship report--crowned the 2024 Content Marketing Award winner for Best Annual Report--returns for its 8th edition. This special Content Marketing World edition dives deep into the who, what, where, when, and why of buyer behaviors, backed by an unmatched examination of intent data.
Demand surged 14.3% over the past 12 months, marking a 77% growth since 2019—proof that even amidst uncertainty, B2B buyers are hungrier than ever for high-quality, gated content. The 2024 Content Marketing World Edition presents exclusive research and commentary, including:
This report helps leaders focus on what matters:
✅Buyer Intent Matrixes
✅By People, Company Size, Industry, Format, and Job Parameters
✅Perspectives from Content Marketing World experts: Ann Handley, Robert Rose, Amy Higgins, Brian Piper, Dennis Shiao, and Cathy McKnight
This report reveals the genuine interests and behaviors across the largest B2B buyer network. Read on and discover these precise, actionable insights to elevate your marketing strategy and drive revenue growth as we move toward 2025.
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Unlock Groundbreaking Cybersecurity Insights from Cato CTRL's (Cyber Threats Research Lab) Inaugural ReportCato CTRL (Cyber Threat Research Lab), the first CTI group to fuse deep network insights with threat intelligence, has launched its inaugural report – a culmination of extensive research and advanced data analytics to equip enterprises with the latest intelligence to fortify their defences against sophisticated cyber threats.
Providing a holistic view of all cybersecurity threats, Cato CTRL analyses all inbound, outbound, and WANbound traffic using Cato’s vast data lake enriched with security feeds, proprietary AI/ML algorithms, and human intelligence to provide unique insights into network vulnerabilities.
What’s Inside the Report:
✅Unparalleled Data Analysis: Leveraging Cato’s global SASE platform to analyze 1.26 trillion network traffic flows from over 2000 Cato customers, providing a detailed view of current cybersecurity trends and vulnerabilities
✅Advanced Threat Intelligence: Insights on the utilization of AI tools, the persistence of unpatched systems, and the specifics of internal network threats
✅Sector Threats: A detailed look into how cyber threats vary across different sectors with actionable intelligence tailored to strategic, operational, and tactical needs
How Effective Data Strategies Help Build a Solid Foundation for AI Adoption That Returns Demonstrable Value for Marketing Leaders
Publisher: Zeta Global
Recent research from Forrester Consulting, commissioned by Zeta, reveals 62% of organizations are still in the early stages of AI adoption, describing their use of AI as “limited” or “moderate.” Based on a survey of 300 marketing leaders, the study outlines the key priorities and barriers to deeper adoption, and how to bridge the gap between AI experimentation and business impact.
Download this FREE IT research report to discover:
✅How marketing leaders are using AI to drive revenue, customer experience, and operational improvements
✅What’s holding marketers back from realizing the full value of their AI investments
✅How to bridge the skills gap that's affecting 72% of marketing organizations
✅How organizations are transitioning from an era of AI adoption to an era of AI value realization
Mainframe Application Developer Study
Publisher: BROADCOM, Inc
This Forrester report explores the evolving role of mainframe developers, highlighting challenges with outdated tools and context switching despite high job satisfaction. Most developers want hybrid tools, with 56% experienced on other platforms. Automation is key for faster development, and AI shows promise.
Key findings include:
✅Productivity barriers: outdated tools, interruptions, lack of autonomy, limited agile/DevOps practices
✅56% have experience with other platforms, increasing demand for hybrid tools
✅Developers spend 16% of their time coding; the rest on non-coding tasks
✅Automation is the top priority for faster development
✅Recommendations: prioritize DevX, adopt hybrid tools like VS Code and Git, and implement automation while preparing for AI.
Read the report for insights into optimizing mainframe development.
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Unlock Groundbreaking Cybersecurity Insights from Cato CTRL's (Cyber Threats Research Lab) Inaugural Report:
Download Your Copy Now!
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