HubSpot buys Frame AI to help businesses grow smarter

HubSpot, a US-based business software maker, announced plans to acquire Frame AI, an AI-powered conversation intelligence platform provider whose technology helps businesses transform unstructured data into real-time insights and actionable recommendations. Financial terms of the deal were not disclosed to the public.

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This latest deal underscores HubSpot's strong commitment to providing organizations and businesses with the right tools they need to thrive in the fast-evolving modern business world. 

Founded in 2016, Frame AI has developed deep expertise in machine learning and natural language processing. Once the transaction is complete, Frame AI will become a wholly owned subsidiary of HubSpot and Frame AI technology will be integrated directly into Breeze, HubSpot’s family of AI-powered tools and technologies embedded across its customer platform and CRM. 

Frame's AI technology turns unstructured data like calls, emails, and conversations into proactive intelligence. The AI startup uses Stream-Trigger Augmented Generation (STAG) to analyze unstructured data in real-time and generate insights and actions for businesses and marketers.

Using Frame AI's technology expertise, HubSpot will accelerate its ability to deliver real-time insights from structured and unstructured data (such as emails, calls, meetings, and conversations), enabling businesses to anticipate customer needs and deliver exceptional customer experiences.

Founded in 2006 and based in Cambridge, Massachusetts, HubSpot is a leading developer of software solutions for customer service, inbound marketing, and sales.  and the customer platform that helps businesses grow better. The company delivers seamless connections for customer-facing teams with an AI-powered platform that includes a Smart CRM, engagement hubs, a community network, educational content, and a connected ecosystem with over 1,700 App Marketplace integrations.