Splunk Company Profile (2026)
Company Profile | Data Platform & Security | Updated August 2026
Splunk: Data Platform and Observability Leader Acquired by Cisco for $28B
Splunk is a data platform and observability company providing log management, SIEM, security analytics, and IT operations monitoring. Founded in 2003 and headquartered in San Francisco, California, Splunk was acquired by Cisco for approximately $28 billion in 2024, one of the largest software acquisitions in history. Splunk serves thousands of enterprises globally with its data-to-everything platform.
Executive Summary
Splunk is a data platform and observability company serving thousands of enterprises globally. The company became a Cisco subsidiary in 2024 following a $28 billion acquisition.
Splunk's approach is based on ingesting and analyzing machine data for security, IT operations, and business analytics. The platform is designed for security teams, IT operations, and business analysts.
Splunk reported $3.5B+ in annual revenue before acquisition. The company serves thousands of enterprises including many Fortune 100 companies with SIEM, security analytics, and observability solutions.
Company Overview
Splunk was founded in 2003 by Michael Baum, Rob Das, and Erik Swan and is headquartered in San Francisco, California. The company became a Cisco subsidiary in 2024.
Splunk develops data platform with log management, SIEM, security analytics, IT operations monitoring, and observability.
Leadership
- Scott Morgan – President, Splunk (Cisco) – Leads Splunk as part of Cisco.
- Chuck Robbins – Cisco CEO – Oversees Splunk integration into Cisco.
Products & Services
Splunk Platform
Core data platform for ingesting, indexing, and analyzing machine data from any source.
Splunk Security (SIEM)
Security information and event management with threat detection, investigation, and response.
Splunk Observability
Full-stack observability with metrics, traces, logs, and real-user monitoring.
Financial and Corporate Profile
| Metric | Figure |
|---|---|
| Legal name | Splunk Inc. (Cisco subsidiary) |
| Founded | 2003 |
| Founders | Michael Baum, Rob Das, Erik Swan |
| Headquarters | San Francisco, California, United States |
| Ownership | Cisco subsidiary (acquired 2024, ~$28B) |
| Revenue | $3.5B+ annually (pre-acquisition) |
| Customers | Thousands of enterprises |
Competitive Landscape
Splunk competes with SIEM, observability, and data platform companies.
| Competitor | Overlap |
|---|---|
| Elastic, Datadog, New Relic | Observability and log management |
| Microsoft Sentinel, IBM QRadar | SIEM and security analytics |
| Sumo Logic, LogRhythm | Log management and security |
Key Takeaways
- Splunk is a Cisco subsidiary following $28B acquisition in 2024.
- Founded in 2003, headquartered in San Francisco.
- Key products: Platform, Security (SIEM), Observability.
- Competes with Elastic, Datadog, Microsoft Sentinel, IBM QRadar, and others.
Profile compiled August 2026. For informational purposes only.
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