Rokt Expands Ecommerce Capabilities with Canal Acquisition

Rokt, a US-based global player in ecommerce technology, announced today the acquisition of Canal, a San Francisco-based company renowned for its innovative use of AI and comprehensive services to scale third-party product revenue. 

This deal move marks a significant step for Rokt as it seeks to redefine the boundaries of ecommerce by enabling partners to enhance their product offerings with an expansive array of third-party inventory from direct-to-consumer (DTC) brands. Rokt is rapidly evolving into a holistic ecommerce operating system, with Canal’s expertise and network significantly amplifying its capabilities for distributed commerce. Financial terms of the deal were not disclosed to the public. 

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Canal's platform empowers retailers and brands by leveraging cutting-edge AI-driven solutions tailored towards optimizing third-party sales channels while bolstering customer loyalty and facilitating strategic expansion on terms defined by each brand. In doing so, Canal has carved out a niche allowing businesses to seamlessly integrate additional products into their existing ecosystems without sacrificing control or authenticity.

Founded in 2012 and headquartered in New York City, Rokt is a global technology company that helps e-commerce businesses make the most of the “transaction moment,” the few seconds during checkout or the final steps of a purchase. The company uses machine learning and real-time data to show personalized messages, upsells, or ads after a customer has initiated a transaction. This boosts revenue for merchants and creates opportunities for brands to acquire high-intent customers. 

Founded in 2020, and based in San Francisco, Canal is a distributed commerce infrastructure platform that empowers brands, retailers, creators, and publishers to sell third-party products online without handling inventory. When integrated into Rokt, this means powerful checkout-moment commerce opportunities for brands and retailers.