Pru Life UK Launches PRUSteady Income

A practical, steady solution for today’s needs and tomorrow’s goals

As Filipinos continue to juggle growing financial responsibilities with personal aspirations, Pru Life UK introduces PRUSteady Income, a new 20-year endowment insurance plan designed to provide financial resilience—now and into the future.

“At Pru Life UK, we are committed to understanding what matters most to our customers. We designed PRUSteady Income as a practical financial solution that empowers our customers to confidently pursue their priorities today and prepare for life’s milestones ahead,” said Garen Dee, Chief Product Officer.

This life insurance plan offers a reliable mix of guaranteed protection and a steady income stream. From the end of the 11th year until the 20th year of the policy, policyowners are guaranteed to receive net annual cash payouts equal to 10% of the sum assured. Upon maturity at the end of the 20-year term, the full sum assured will be given as a maturity benefit.

In the unfortunate event of the death of the insured, the plan provides beneficiaries with up to 200% of the sum assured as a death benefit. To help manage unexpected financial needs, the policy also includes loanable cash values, which are accessible as needed.

For Every Filipino

The launch of PRUSteady Income underscores Pru Life UK’s commitment to helping Filipinos build a balanced financial portfolio—offering insurance solutions that are simple, reliable, and built for real-life needs.

"Filipinos often put their families first and themselves second. With PRUSteady Income, we want to help them do both at the same time. It’s about giving people the confidence to care for their loved ones now, while also investing in the well-being of the person they’ve always aspired to be,” Dee said.

“Whether you are a parent preparing for a comfortable future for your children or a freelancer building a steady living today for yourself and your loved ones, PRUSteady Income is designed to meet you where you are in life and help you move forward with greater confidence,” she continued.

For parents, the guaranteed annual payout offers a meaningful way to invest in their children’s future—supplementing their educational fund and nurturing a lifestyle filled with opportunity and growth. “Beyond the 20-year coverage period, the maturity benefit can add to the policyowner’s retirement savings, offering financial security at a time when economic uncertainties make long-term planning more essential than ever,” she said.

PRUSteady Income is also well-suited for freelancers who find themselves balancing the demands of everyday life while yearning to nurture their personal growth.

“The reality is that saving often takes a backseat to immediate responsibilities. This product provides financial protection with guaranteed payouts, while the maturity benefit serves as a financial cushion for pursuing long-overdue personal goals,” she concluded.

To learn more about PRUSteady Income, visit www.prulifeuk.com.ph or follow Pru Life UK on Facebook. Please refer to the product terms and conditions or consult with a licensed Pru Life UK agent to ensure the product suits your needs.