Pru Life UK Launches First-in-Market Online

Single-pay traditional endowment product

Pru Life UK introduces PRULove Wealth Direct, the first single-pay traditional endowment life insurance product available for online purchase in the market. This innovation reflects the company’s mission to make financial solutions simpler and more accessible for Filipinos, addressing their needs for financial returns and protection.

Available exclusively via PRUShoppe.com, the new product can be purchased online without the need for medical examinations or physical paperwork. It features guaranteed net annual cash payouts equal to 4% of the single premium for seven years, along with a full return of premium at the end of the seven-year term plus 125% of the single premium as life insurance coverage. Loanable cash values also allow policyholders to access their funds for emergencies or major expenses.

“PRULove Wealth Direct opens doors for individuals who wish to secure their future but face barriers like limited time, restricted access, or insufficient resources,” said Garen Dee, Chief Product Officer at Pru Life UK. “It is a straightforward solution that enables more Filipinos to make the most out of life and prepare for key milestones—through a seamless online purchase experience.”

“This streamlined digital process is designed to empower consumers with direct access to life insurance—particularly those looking for services beyond traditional financial channels, and those seeking alternative tools that offer growth and protection,” Dee added.

With just a one-time payment, policyholders can receive guaranteed payouts comparable to high-yield time deposits. The product serves as an alternative to traditional savings, with the added advantage of a safety net through life insurance.

The launch of PRULove Wealth Direct comes at a pivotal moment in the Philippine life insurance industry as it continues to evolve through digital innovation. As more Filipinos seek flexible, accessible ways to secure their financial future, Pru Life UK is responding with solutions to help them pursue their passions and prepare for life’s milestones—for every life, for every future.

For more details, please visit PRUShoppe.com and refer to the respective product terms and conditions.