Centerfield Enhances Customer Reach and Engagement Through Acquisition of ConsumerVoice

Centerfield, a market-leading digital marketing and customer acquisition firm, has acquired ConsumerVoice, a prominent digital commerce platform known for its trusted product reviews and curated buying recommendations. Financial terms of the deal were not disclosed.

Photo by Visual Tag Mx/Pexels

This latest deal reflects the growing convergence of commerce content and marketing technology, reinforcing Centerfield’s main strategy to deliver greater value to consumers and brands through editorial-driven product guidance and data-backed customer acquisition.

Boosting Market Reach

Centerfield’s proprietary platform and core product, Dugout, already connects more than 200 million in-market consumers with top brands across sectors such as home services, insurance, and e-commerce. By adding ConsumerVoice’s expertise in product rankings and reviews, Centerfield enhances its ability to attract high-quality traffic through curated, trustworthy content that simplifies purchase decisions.

The deal underscores Centerfield’s commitment to adapt and scale in response to shifting market dynamics. Since becoming part of Platinum Equity’s vast portfolio, Centerfield has accelerated its growth through strategic acquisitions. The ConsumerVoice deal marks its sixth deal under Platinum’s ownership. By integrating ConsumerVoice’s product curation expertise with Centerfield’s acquisition technology, the partnership creates a more holistic platform that benefits all stakeholders.

Founded in 2011 and headquartered in Los Angeles, California, Centerfield is a fast-growing digital marketing and customer acquisition company. Its Dugout platform and network of digital brands reach hundreds of millions of consumers annually, helping them navigate complex purchase decisions across multiple industries.

Headquartered in Washington, D.C., ConsumerVoice operates commerce websites such as ConsumerVoice.org and BuyersReport.org. Its proprietary ranking algorithm evaluates expert and user reviews, user experience, brand trustworthiness, and customer lifetime value. By filtering out fraudulent or unreliable reviews, the company delivers clarity and trust to consumers making purchase decisions.

Finally, this latest deal represents a timely move for Centerfield as the demand for integrated content and commerce solutions continues to grow. By blending trusted recommendations with advanced customer acquisition tools, the combined companies are positioned to shape the future of consumer engagement—delivering better outcomes for customers, employees, and the digital commerce industry at large.