Meet Sellics Benchmarker: Amazon PPC Benchmarking Made Easy

Selling on Amazon isn’t complicated—but it does require adaptability. The platform is constantly evolving, with new policies and requirements introduced each year that can directly impact how sellers operate. To keep up, many businesses are turning to advanced technology to streamline operations and stay competitive. This growing demand has pushed tech providers to develop smarter, more effective tools—and that’s where Sellics comes in.

Sellics (now part of Perpetua) has established itself as a key player in the Amazon advertising and ecommerce space. Founded in 2014 and headquartered in Palo Alto, California, the company offers a comprehensive growth platform designed specifically for Amazon sellers and vendors. Its all-in-one solution enables users to optimize product rankings, automate PPC campaigns, track performance metrics, increase organic traffic, manage reviews, and monitor competitors—all from a single dashboard. Today, global brands such as Bosch, Jabra, Brita, L’Oréal, Private Label Journey, and Staedtler rely on Sellics to power their Amazon strategies.

At the core of Sellics’ offering is a strong focus on innovation. Its AI-driven platform leverages predictive analytics and automation to help sellers manage every aspect of their Amazon business more efficiently. By consolidating critical insights into one centralized tool, Sellics makes it easier to track performance and make data-driven decisions. The company continues to expand its capabilities year after year, consistently introducing new features to meet the evolving needs of modern ecommerce businesses.

Meet the Newest Addition

This year, Sellics is making a significant push into Amazon advertising with the introduction of a new benchmarking tool. Designed to address the growing challenges faced by Amazon sellers and vendors, this addition strengthens the company’s already robust suite of solutions.

Sellics is no stranger to Amazon PPC automation. Its platform already offers features like automated keyword discovery and bid optimization. Now, with the launch of Sellics Benchmarker, the company is taking things a step further.

Currently available in beta, Sellics Benchmarker is a free tool that helps sellers and vendors evaluate their Amazon PPC performance. As an evolving product, it’s expected to undergo continuous improvements, with new features and enhancements rolling out in the coming months.

What’s New with Sellics Benchmarker

As many Sellics users anticipated, this new tool is built to deliver meaningful insights for advertisers. It analyzes campaign performance across Sponsored Products, Sponsored Brands, and Sponsored Display.

The data behind the tool is updated regularly and is based on Sellics’ internal research, including Amazon ad spend data from the second quarter of 2020. One of its biggest advantages is accessibility—any active Amazon PPC advertiser can use it, provided their campaign has generated at least 50 clicks within 30 days.

What makes this tool particularly noteworthy is its benchmarking capability. For the first time, sellers can access a free solution that compares their performance against competitors using key metrics such as ACoS (Advertising Cost of Sale), CTR, and CPC.

Since Sellics Benchmarker is still in beta, the product is not yet finalized. The development team continues to refine its features through ongoing iterations. An early access program launched on October 15, 2020, allows users to test the tool and provide feedback ahead of its official release.

Getting Started

Now is an ideal time to explore Sellics Benchmarker while it’s still in beta. Early users not only gain access to valuable insights but can also help shape the tool by sharing feedback with the Sellics development team.

To get started:

1. Visit the Sellics website and locate the Benchmarker tool (typically found in the footer or main navigation).
2. Click on the “Get early access now” link.
3. Fill out the short registration form.
4. Connect your Seller Central account to begin generating reports.

Once connected, the tool will start analyzing your campaign data. You’ll receive a confirmation email, followed by your report. Processing typically takes at least 30 minutes but may extend to an hour or more depending on the size of your account.

Key Highlights

Pros

1. Easy to use: The tool is designed for simplicity, requiring just a few clicks to generate reports.
2. Free access: Sellics Benchmarker is currently available at no cost.
3. Strong security: The platform adheres to high standards for data privacy and protection.
4. Category benchmarking: Compare your performance against specific product categories such as Home & Kitchen, Electronics, Clothing, and more.
5. Advanced analytics: Powered by over $2.5 billion in analyzed ad revenue, the tool provides detailed performance insights and rankings.
6. Actionable insights: Identify key areas for improvement across metrics like ACoS, CPC, CTR, and CVR.
7. Customer support: Responsive support is available via email and live chat.

Cons

1. Still in beta: Features and functionality are not yet fully developed.
2. Limited information: As an early-stage product, detailed documentation and capabilities are still evolving.
3. Full release pending: Users will need to wait for the official launch to access the complete feature set.

Final Thought:

Overall, Sellics is making a great tool here. Although it still beta stage, Sellics Benchmarker already promises big help for Amazon advertisers. Imagine having all the analytics tools you need in a single solution provider! All in one place! The company provides a great way to help sellers, providing them all performance and data metrics they need in expanding their Amazon business.