Dropshipping for beginners: Finding the winning product with Spocket

Dropshipping is the name of the new buzzword in the e-commerce business. The new buzzword allows entrepreneurs to start their e-commerce business with limited startup funds. There’s no need to worry about inventory management, storage, packaging, and product delivery. All you have to do is create your dropshipping website, attract potential customers, and handle customer helpdesk.

Dropshipping may not take a lot of startup funds, but it will require an immense amount of work and a strong focus. Below, I listed 5 easy procedures to take to start your dropshipping business: 

1. Get your dropshipping niche

First, you need to research the market and find your dropshipping niche. Finding your niche market product is just the first step in launching your dropshipping business.  Find out whether your dropshipping niches are still profitable and not yet saturated. Always look for products that have more competition and more buzz. Having more competition means that there is a strong demand for that product. 

 

2. Find your winning product 

Find the right products and suppliers through your social media network (Facebook and Pinterest), or by surfing the internet and visiting e-commerce websites. You can also use the dropshipping software Spocket, which allows you to choose the best products to dropship from thousands of suppliers all over the world. The product finding tool helps dropshippers and entrepreneurs discover and dropship US and EU-based high-quality products, which are packaged with care and delivered to your customer’s doorstep. This dropshipping tool will even help you find the most trending products and product niches online, providing you valuable information about the market.

According to Spocket, around 60 percent of their suppliers are based in the United States and Europe, so you could expect faster and more reliable deliveries here. It also offers some of the biggest discounts on the dropshipping business, ranging from 30 to 40 percent of all products. 

Unfortunately, Spocket has one big limitation, it only works with Shopify and WooCommerce-powered online stores. Setting up is easy, just visit the Spocket website and sign up with their service. 

3. Build your dropshipping store

The fastest and easiest way to launch your dropshipping website is to use the industry’s leading e-commerce platforms, Shopify, and WooCommerce.  You don’t need to be a techie to run your website. These e-commerce platforms offer some apps to help you manage your online business.

If you don’t want to build your online store from scratch and start directly with marketing, you can find a fully functioning e-commerce business on Exchange, which offers a convenient and secure way to buy and sell an online store. The marketplace boasts a vast collection of online stores with varying price ranges and market niches that you can choose from depending on your budget range and target market. 

3. Check your product supplier

Partnering with the wrong product supplier can affect your dropshipping business, so you must take this matter seriously. Conduct proper diligence, and know your supplier. Most product suppliers are located overseas, making communication extremely difficult for each other. If you are already 100 percent confident with your product supplier, it’s time to sign a special dropshipping agreement with your product supplier.

4. Create a marketing strategy

Build an online presence. Try to get big on the top three social media networks, Facebook, Pinterest, and Twitter. If executed properly, a marketing campaign can jumpstart your sales and help you build your customer base. There are several ways to attract potential customers, but the most effective option is to launch an online ad campaign, using Google Ads or Facebook Ads. Social media sites like Facebook provide a perfect platform for launching a new product or business. The social media powerhouse allows you to place your ad campaign directly in front of a big crowd. This gives you the ability to compete with some of the big names in the market.  

And it's not just about social media marketing, you also have to work on an email marketing campaign and improve your website’s search ranking. 

Use an email marketing platform, like AWeber or GetResponse, to automate business-essential tasks and launch effective marketing campaigns. Advanced analytics tools, such as Google Analytics and Brand24, will help you track website traffic, social insights, conversions, and ROI. 

5. Track, analyze, and grow your business

Finally, you need to track all the data and metrics needed to grow your dropshipping business, from website traffic, and email subscribers to Facebook conversion pixel data. Get the big picture. Analyze your website traffic - where the customers originated from and what path they took on your dropshipping website that eventually led to a sale. This will allow you to scale what works for your dropshipping business and eliminate what doesn’t work for the business.