Atlassian Company Profile: Collaboration Software, DevOps & Enterprise AI
Company Profile | Enterprise Software | Updated July 2026
Atlassian: The AI-Native Software Development and Collaboration Leader
With $5.22 billion in revenue, 300,000+ customers, and Rovo AI transforming teamwork, Atlassian is redefining how the world builds software and collaborates.
Company Header
| Attribute | Details |
| Company Name | Atlassian Corporation |
| Industry | Enterprise Software, DevOps, Collaboration, ITSM |
| Founded | 2002 |
| Founders | Mike Cannon-Brookes, Scott Farquhar |
| Headquarters | Sydney, Australia |
| CEO | Mike Cannon-Brookes |
| Ownership | Public (NASDAQ: TEAM) |
| Official Website | atlassian.com |
Company Overview
Atlassian is the world's leading provider of software development and collaboration tools, known for iconic products including Jira, Confluence, and Trello. Headquartered in Sydney, Australia, Atlassian was founded in 2002 by two university friends, Mike Cannon-Brookes and Scott Farquhar, with a credit card and a dream. The company has grown from a bootstrapped startup into a global enterprise software leader serving over 300,000 customers across 180+ countries.
Atlassian matters because its tools have become the backbone of how modern software teams work. Jira is the industry-standard project management tool for agile software development, used by millions of developers worldwide. Confluence is the leading team collaboration and knowledge management platform. The company's product-led growth model—where teams adopt tools for free or low cost and scale to enterprise-wide licenses—has created a massive installed base with high switching costs. With the introduction of Rovo, its AI-powered platform, Atlassian is positioning itself as the leader in AI-native software development and teamwork.
Competitive strengths include a dominant position in agile project management, a massive and loyal customer base, product-led growth with low customer acquisition costs, and a thriving ecosystem of 5,700+ apps and integrations[reference:6]. Vulnerabilities include slower-than-expected cloud migration for large customers, intense competition from Monday.com, ServiceNow, and GitLab, and aggressive AI investments weighing on profitability.
Company Snapshot
| Metric | Figure |
| Company Type | Public (NASDAQ: TEAM) |
| Employees | ~13,800 |
| Customers | 300,000+ |
| Revenue (FY2025) | $5.22 billion (+20% YoY) |
| Cloud Revenue (FY2025) | $3.45 billion |
| Q3 FY2026 Revenue | $1.787 billion (+32% YoY) |
| Remaining Performance Obligation (RPO) | $4.0 billion+ |
| Market Capitalization | ~$32 billion (July 2026) |
Note: Fiscal year ends June 30. Figures reflect FY2025 annual results and Q3 FY2026 earnings as of July 2026.
Business Overview
Atlassian was founded in 2002 by Mike Cannon-Brookes and Scott Farquhar, two University of New South Wales students who met as university friends. Armed with a credit card and a dream, they launched Atlassian during what they would later refer to as "the nuclear winter for tech"—the aftermath of the dot-com crash, when venture capital was nearly impossible to raise. Their first product was Jira, a project management and issue-tracking tool for software teams. The company's bootstrap origins shaped its culture of product-led growth and customer obsession.
The company's business model is subscription-based SaaS, with customers paying per user per month for access to Atlassian's cloud products. Atlassian pioneered a "product-led growth" model where individual teams adopt tools for free or low cost, then scale to enterprise-wide licenses[reference:19]. This model results in significantly lower sales and marketing expenses compared to peers like ServiceNow or Monday.com, allowing for heavy investment in research and development (often exceeding 30% of revenue).
Geographically, Atlassian generates revenue globally with particularly strong penetration in North America, Europe, and Asia-Pacific. The company's growth strategy is anchored on three pillars: cloud migration (moving customers from on-premises data centers to the cloud), enterprise expansion (growing large customer spend), and AI-native innovation (Rovo and agentic capabilities).
Products & Services
Jira (Project & Issue Tracking)
Atlassian's flagship product and the #1 software tool used by agile teams. Jira enables teams to plan, track, and deliver software projects with agile methodologies (Scrum, Kanban). Jira Product Discovery helps teams capture feedback, prioritize ideas, and create roadmaps tied to delivery. In July 2026, Atlassian announced new agentic capabilities in Jira for AI-native software development.
Target users: Software developers, product managers, project managers. | Use cases: Agile project management, bug tracking, sprint planning, release management.
Confluence (Team Collaboration & Knowledge)
The leading team workspace for creating, organizing, and discussing work in one place[reference:24]. Confluence enables teams to create documents, share knowledge, and collaborate across the organization. It integrates deeply with Jira for seamless project-to-documentation workflows.
Target users: All team members, knowledge workers. | Use cases: Documentation, knowledge management, meeting notes, project collaboration.
Trello (Visual Work Management)
A visual, flexible work management tool that uses boards, lists, and cards to organize projects[reference:25][reference:26]. Trello is popular with non-technical teams for project management, brainstorming, and workflow tracking. Acquired by Atlassian in 2017.
Target users: Marketing, operations, HR, creative teams. | Use cases: Project tracking, workflow management, brainstorming, meeting planning.
Bitbucket & Compass (Developer Tools)
Bitbucket is a Git repository management solution for professional teams, offering code collaboration and CI/CD capabilities. Compass is a developer experience platform that helps teams manage software components and microservices.
Target users: Software developers, DevOps teams. | Use cases: Code repository, CI/CD, component management, developer onboarding.
Rovo (AI-Powered Teamwork)
Atlassian's AI-powered platform enabling all teams to harness AI through personalized enterprise search and chat, out-of-the-box agents, and tailored agent workflows built in Rovo Studio[reference:29]. Rovo Dev provides agentic AI for software teams, ensuring every line of code aligns with strategic goals. Rovo Studio is an AI-powered builder workspace that unifies how teams design, automate, and connect solutions across Atlassian work apps.
Target users: All enterprise teams, developers. | Use cases: AI-powered search, automated workflows, agentic software development, natural-language app building.
Jira Service Management (ITSM)
Atlassian's IT service management solution, competing directly with ServiceNow. It enables IT teams to manage incidents, service requests, changes, and assets using the familiar Jira interface.
Target users: IT teams, service desks. | Use cases: Incident management, service requests, change management, IT asset management.
Leadership
Mike Cannon-Brookes — Co-Founder & Chief Executive Officer. Cannon-Brookes co-founded Atlassian in 2002 with Scott Farquhar. He has been sole CEO since Farquhar stepped down in 2024. Cannon-Brookes is one of Australia's wealthiest individuals, with a net worth of approximately $10.3 billion. He is known for his outspoken advocacy on climate change and Australian technology policy. He leads Atlassian's strategic vision, product direction, and AI transformation.
Scott Farquhar — Co-Founder. Farquhar co-founded Atlassian in 2002 and served as co-CEO alongside Cannon-Brookes until 2024. He stepped down from day-to-day operations but remains a significant shareholder and board member.
James Chuong — Chief Financial Officer. Chuong oversees global finance, capital allocation, and investor relations.
Brian Duffy — Chief Revenue Officer. Duffy leads the global go-to-market organization and customer success.
Stock & Valuation
Atlassian has been publicly traded since December 2015 (NASDAQ: TEAM). The company is known for its high-growth, high-valuation profile and is a component of the Nasdaq-100 index.
| Metric | Value |
| IPO Date | December 2015 |
| Current Ticker | TEAM (NASDAQ) |
| Market Capitalization | ~$32 billion (July 2026) |
| P/E Ratio (TTM) | N/A (company is unprofitable) |
| Dividend | None |
Financial Overview
| Metric | Figure |
| Total Revenue (FY2025) | $5.22 billion (+20% YoY) |
| Cloud Revenue (FY2025) | $3.45 billion |
| Net Loss (FY2025) | -$256.7 million |
| Q3 FY2026 Revenue | $1.787 billion (+32% YoY) |
| Q3 FY2026 Cloud Revenue | $1.1 billion |
| Remaining Performance Obligation (RPO) | $4.0 billion+ |
| Customers Spending >$1M | +39% YoY growth |
| Customer Retention | >99% |
Key highlights:
- Cloud business continues to accelerate with 26%+ YoY growth
- Enterprise traction is strong: customers spending >$1M grew 39% YoY with >99% retention
- RPO above $4 billion provides strong revenue visibility
- R&D spend exceeds 30% of revenue, reflecting aggressive AI investment
- Company remains unprofitable due to heavy investment in cloud and AI
Acquisition History
Atlassian has expanded through strategic acquisitions, with peak activity in 2025.
- Trello (2017): Acquired for $425 million, adding visual work management to Atlassian's portfolio.
- Loom (2023): Acquired for $975 million, adding async video messaging and screen recording capabilities.
- DX (2025): Acquired for $1 billion, adding developer experience and productivity analytics.
- The Browser Company (2025): Acquired for $610 million.
- Secoda (2025): Acquired to add data discovery and catalog capabilities.
- Cenqua (2007) & Hipchat (2012): Early acquisitions that expanded Atlassian's product portfolio.
Atlassian's net acquisitions for the twelve months ending March 31, 2026, were $2.488 billion, reflecting the company's aggressive expansion strategy.
Partnerships & Ecosystem
Atlassian Marketplace. With over 1,800 third-party vendors and partners, offering a diverse selection of 5,700+ apps and integrations, teams are installing approximately 20,000 apps weekly. The marketplace has driven over $6 billion in lifetime sales and gives partners access to 300,000+ customers worldwide.
Adobe. Atlassian partners with Adobe to streamline collaboration between designers and developers.
Microsoft. Deep integration with Microsoft Azure, Visual Studio Code, and Microsoft Teams.
Services Partner Network. Atlassian's services partner network has grown from ~50 to more than 300 partners globally.
Timeline
| Date | Milestone |
| 2002 | Atlassian was founded by Mike Cannon-Brookes and Scott Farquhar in Sydney. |
| 2002 | Launched Jira, the project management tool for agile teams. |
| 2004 | Launched Confluence, the team collaboration and knowledge platform. |
| 2010 | Raised $60 million from Accel Partners—the company's first outside investment. |
| 2015 | IPO on NASDAQ (TEAM). |
| 2017 | Acquired Trello for $425M. |
| 2023 | Acquired Loom for $975M. |
| 2024 | Scott Farquhar steps down; Mike Cannon-Brookes becomes sole CEO. |
| 2025 | Revenue reaches $5.22B; acquired DX ($1B) and The Browser Company ($610M). |
| 2025-2026 | Launched Rovo AI platform. |
| Jul 2026 | Announced agentic Jira capabilities for AI-native software development; Q3 FY2026 revenue hits $1.787B (+32% YoY). |
Competitors
ServiceNow. ServiceNow competes with Atlassian in the ITSM (IT service management) space, with a broader platform covering HR, security, and customer service. ServiceNow relies on expensive direct sales teams, while Atlassian uses a product-led growth model.
Monday.com. A visual work management platform that competes with Atlassian in the project management space. Monday.com has gained traction with non-technical teams and offers a more modern, intuitive user experience.
GitLab. Competes with Atlassian in the DevOps space, offering an integrated DevSecOps platform.
Asana. A work management platform that competes with Atlassian's project management and collaboration tools.
Strategic Position
Atlassian's strategic position in 2026 is defined by the transition from on-premises data centers to Cloud and the emergence of AI-native workflows. The company has built an unassailable position in agile software development—Jira is the industry standard, and switching costs are immense because its tools become deeply embedded in a company's core operations. The Atlassian Marketplace, with 5,700+ apps and $6 billion in lifetime sales, creates a powerful network effect.
The company's product-led growth model is a significant competitive advantage. Rather than "wining and dining" CIOs, Atlassian focuses on building products that individual teams adopt organically. This results in lower sales and marketing costs and higher R&D investment. The flywheel model—where free users convert to paid, and teams expand across the organization—has proven remarkably effective.
The Rovo AI platform represents a pivotal moment. By embedding AI across the entire product portfolio, Atlassian is positioning itself as the leader in AI-native teamwork. The company has seen a 7x increase in agentic automations across its customers in just six months. The challenge is balancing aggressive AI investment with profitability—the company remains unprofitable as it builds for the future.
SWOT Analysis
Strengths:
- Dominant #1 position in agile project management and software development tools
- Massive installed base of 300,000+ customers with >99% retention
- High switching costs—tools become deeply embedded in core operations
- Product-led growth model with low customer acquisition costs
- Thriving ecosystem of 5,700+ apps and $6B+ marketplace sales
- Strong R&D investment (>30% of revenue) driving AI innovation
Weaknesses:
- Slower-than-expected cloud migration for large customers
- Company remains unprofitable due to aggressive investment
- Legacy on-premise Data Center products still represent significant revenue
- Less enterprise sales presence compared to competitors like ServiceNow
Opportunities:
- AI-native software development (agentic workflows) representing a massive TAM expansion
- Rovo AI platform adoption across 300,000+ customers.
- Enterprise expansion—customers spending >$1M grew 39% YoY
- ITSM market share gains against ServiceNow
- Continued cloud migration driving ARPU growth
Threats:
- Intense competition from Monday.com, ServiceNow, and GitLab
- Economic slowdown impacting enterprise IT spending
- AI-native challengers disrupting the project management category
- Execution risk in cloud migration strategy
Recent Developments
Atlassian has been aggressively executing its AI and cloud strategy in 2025-2026.
- Q3 FY2026 Results (April 2026): Revenue of $1.787 billion, up 32% year-over-year; cloud revenue of $1.1 billion; RPO above $4 billion; customers spending >$1M grew 39% YoY.
- Agentic Jira (July 2026): Announced new agentic product development capabilities in Jira, enabling teams to plan work with AI, turn intent into agent-ready specs, assign work to coding agents, and measure AI cost against output.
- AI-Native Organization (May 2026): Atlassian Team '26 introduced the concept of the "AI-native organization," with a 7x increase in agentic automations across customers in just six months.
- Rovo Platform Expansion: Rovo Studio enables natural-language building of AI solutions; Rovo Dev provides agentic AI for software teams[reference:118.
- Acquisitions: Acquired DX ($1B) and The Browser Company ($610M) in 2025.
Future Outlook
Atlassian's future is tied to three major trends: the shift to AI-native software development, the continued migration of enterprises to the cloud, and the expansion of its platform beyond development teams into the broader enterprise.
The agentic Jira capabilities announced in July 2026 represent a fundamental shift in how software will be built. As AI coding agents become more capable, the role of project management shifts from tracking human work to orchestrating agentic workflows. Atlassian's Teamwork Graph—the data layer connecting Jira, Confluence, and other products—provides a unique advantage in this new paradigm.
The cloud migration continues to be a tailwind. Cloud revenue grew 26% YoY in Q1 FY2026 and is accelerating. However, the company must navigate the complex migration of large customers from on-premises data centers to Cloud—a process that has been slower than expected.
Key risks include the sustainability of AI investment (the company remains unprofitable), competition from AI-native challengers, and the execution of the cloud transition. However, with a $4 billion+ RPO and >99% customer retention, Atlassian has significant revenue visibility.
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Browse the Company Profile HubKey Takeaways
- Atlassian is the undisputed leader in agile project management—Jira is the industry standard for software development, with 300,000+ customers and >99% retention.
- Product-led growth is a powerful competitive advantage—low customer acquisition costs enable >30% R&D investment, driving innovation while competitors spend heavily on sales.
- The Atlassian Marketplace ecosystem is a defensible moat—5,700+ apps and $6B+ in lifetime sales create network effects that increase switching costs.
- Rovo AI represents the next growth phase—agentic AI capabilities across Jira, Confluence, and the broader platform position Atlassian as the leader in AI-native teamwork.
- Cloud migration is accelerating—cloud revenue grew 26%+ YoY and now represents the majority of revenue.
- Enterprise traction is strong—customers spending >$1M grew 39% YoY, and RPO exceeds $4 billion.
- Atlassian remains unprofitable but is investing for the future—aggressive AI and cloud investment weigh on earnings but position the company for long-term growth.
References
- Atlassian Official Website — atlassian.com
- Atlassian Investor Relations — FY2025 Annual Report & Q3 FY2026 Earnings
- NASDAQ — TEAM market data and earnings releases
- Bloomberg — TEAM market data (July 2026)
- SEC Filings — Atlassian 10-K (FY2025)
- StockAnalysis — Atlassian Revenue by Deployment[reference:135]
- Inside Atlassian Blog — AI-native organization and Rovo announcements[reference:136][reference:137]
- Australian Financial Review — Leadership transition coverage[reference:138]
Editorial Note: This company profile was compiled in July 2026. Information is current as of the date of compilation and may change as Atlassian continues to evolve. The CODEW reviews and updates company profiles periodically to reflect significant developments.
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